Lomon Billions To Promote New TiO₂ Pigments for Coatings and Inks at CHINACOAT 2020

Media Contact

Julie Reid, Marketing Director: LB Group, Winder House, Kingfisher Way, Stockton-on-Tees, TS18 3EX, UK


Jiaozuo, China, 17th November 2020: Next month Lomon Billions will promote its high-performance titanium dioxide (TiO2) pigments and new product developments for coatings and inks at CHINACOAT 2020. Meet the company’s TiOpigment experts in Hall 2.2, Zone 8, Booth No. 2.2.E01.

A WIDE RANGE OF TiO2 PIGMENTS FOR ALL MAJOR APPLICATIONS – Lomon Billions manufactures a wide range of TiO2 pigments for all major applications. Its LOMON® and BILLIONS® products are established worldwide. “We make our TiO2 pigments using both the sulfate and chloride process,” says Julie Reid, marketing director. “Our LOMON® and BILLIONS® TiOpigments are global brands, approved and used by leading global coatings and inks producers.”

World class BILLIONS® TR52 TiO2 pigment – “Our world class specialist BILLIONS®TR52 pigment for printing inks is made using the sulfate process. It designed for making high quality surface and reverse printing inks. It is a global leader and is relied on by inks producers worldwide. It is suitable for water-based and solvent-based formulations and delivers exceptional performance across a range of properties: superb gloss, outstanding dispersion, excellent opacity and low abrasivity. Our tests show that BILLIONS® TR52 pigment delivers the best performance in all these critical areas when compared with several key competitive products.”

LOMON® R-996 TiO2 pigment – a best seller – “One of our best-selling TiO2 pigments for interior and exterior coatings is LOMON® R-996 pigment. It is a highly durable TiO2 pigment made by the sulfate process. Its specially selected inorganic and organic surface treatment makes it suitable for both interior and exterior architectural coatings, and for industrial coatings. Customers also find it effective in plastics and inks.”

Highly durable BILLIONS® BLR-895 TiO2 pigment – “Our BILLIONS® BLR-895 pigment is made using the chloride process. It is highly durable, designed for exterior coatings that need to withstand harsh weather conditions. BLR-895 delivers excellent all-round performance in a wide range of coatings applications. It was developed through consultation with our customers and is approved and used by leading global coatings producers.”

NEW PRODUCT DEVELOPMENT – Lomon Billions is building a strong product offer to suit market preferences in a wide range of geographical markets and applications. “We’re aiming for a balanced portfolio of high-performance sulfate-process and chloride-process TiO2 pigments that are tailored for specific end uses within each major application area,” says Julie. “We want our TiO2 pigments to be the ‘pigment of choice’. Our new pigments are being developed for the global market in collaboration with our customers. We have a full product development pipeline with more new chloride-process and sulfate-process TiO2 pigments expected within the next 5 years. For the coatings sector, we are currently developing new chloride-process TiO2 pigments for super-durable industrial coatings, low VOC coatings, high-gloss industrial coatings, paper laminates and specialist coatings. We are also developing a new sulfate-process TiO2 pigment for reverse printing inks.”

BILLIONS® BLR-896 – a new super-durable chloride-process TiO2 pigment for coatings – BILLIONS® BLR-896 pigment is a new super-durable TiO2 pigment manufactured by the chloride-process. “We’ve optimized the alumina and silica coating of BLR-896 to provide superior durability for demanding exterior applications, whilst also delivering excellent optical and dispersion performance for superb visual appearance and formulation efficiency,” says Julie. “We’re recommending BLR-896 for heavy-duty applications that are constantly exposed to intense weathering like industrial and exterior architectural coatings – both water-based and solvent-based. Samples are available now”.

BILLIONS® TR53 – a new sulfate-process TiO2 pigment for reverse-laminate inks – BILLIONS® TR53 pigment is a new TiO2 pigment specifically designed for use in reverse laminated printing inks. It is a rutile TiO2 pigment produced by the sulfate process. “Its specially selected alumina-silica surface treatment has been designed to deliver excellent dispersion and high opacity in relevant resin systems,” says Julie. “We have already conducted several large-scale production trials and hope to move to commercial production in the near future.”

BILLIONS® BLR-852 – a new chloride-process TiO2 pigment for paper laminates – Customers are evaluating samples of BILLIONS® BLR-852 pigment, Lomon Billions’ new chloride-process TiO2 pigment designed for the paper laminates market. “We’re building on our expertise and our success with our sulfate-process LOMON® LR-952 pigment to help us develop BLR-852”, says Julie. “We’re working with our customers to make sure that BLR-852 will be highly competitive with leading TiO2 pigments for paper laminates.”

NO. 1 IN ASIA AND NO. 3 IN THE WORLD – Lomon Billions has been manufacturing high-performance TiO2 pigments in China for over 30 years. The company operates five TiO2 pigment production sites and also owns titanium-rich ilmenite mines in China. It is now ranked 3rd in the world and 1st in Asia in terms of TiO2 pigment production capacity and currently has a TiO2 pigment manufacturing capacity of over 1,000ktpa, 650ktpa of which is manufactured using the sulfate process and 360ktpa manufactured using the chloride process. The company’s global headquarters and its 12,000m2 technology center are located in Jiaozuo. In May 2020 Lomon Billions opened a new sales and technical center in Shanghai. It has regional offices in North America and in Europe and has been expanding its European operations.

GROWING FAST AND INVESTING IN THE FUTURE – Lomon Billions is growing fast. Recent multi-million-dollar investment in the construction of new chloride-process TiO2 manufacturing capacity and the acquisition of chloride process manufacturing facilities in China has rapidly grown the company’s TiO2 manufacturing capacity by over 60% from 600ktpa in 2018 to over 1000ktpa in 2020. “This investment will help us to grow our titanium business, continue our strategy of vertical and horizontal integration, and help deliver significant chloride TiO2 pigment production growth for sale in the global market,” says Mr Gang Xu, Chairman at Lomon Billions. “The additional capacity strengthens the company’s global competitiveness and has allowed us to increase our chloride TiO2 pigment portfolio to manufacture more high-performance chloride TiO2 pigments for a wider range of applications.”

Strategic planning for market leadership – Lomon Billions makes no secret of its strategic investment plans to grow its business and to strengthen its competitiveness through vertical and horizontal integration. “The company has vigorous development plans,” says Mr Xu. “They include investment in innovative TiO₂ pigment manufacturing technology, increasing vertical integration into feedstock, and expansion of our chloride TiO₂ pigment manufacturing capacity still further. We aim to become the global market leader in the TiO2 manufacturing industry by the mid 2020’s.”

New chloride-process TiO2 manufacturing capacity – In February 2018, the company committed to a $285 million investment in the construction of two new 100kt chloride TiO2 manufacturing lines at Jiaozuo. Commercial production from the first line began in H2 2019 and from the second line in H1 2020. In June 2019 Lomon Billions acquired a 60ktpa chloride TiO2 manufacturing site in Chuxiong from Xinli Titanium. Lomon Billions has refurbished the site extensively and restarted it in January 2020.

More chloride-process TiO2 production lines will be constructed. There will be two new 100ktpa lines at Chuxiong and another new 100ktpa line at Jiaozuo. The first of the new lines at Chuxiong is already under construction. The three new lines, along with debottlenecking of current capacity, will eventually increase chloride-process TiO2 capacity by around 340ktpa, growing Lomon Billions’ chloride-process TiO2 production capacity to around 700ktpa.

Multi-billion-dollar future-proofing investment – Lomon Billions has recently committed to further massive multi-billion-dollar investment over the next five years in additional titanium-rich mineral mining in China. In May 2020, the Board of Directors at Lomon Billions approved plans to invest $98.5 million to establish a new titanium metal subsidiary in China, Gansu Detong Guotai Metal Company Limited. The new subsidiary will mine ilmenite and produce high-titanium slag, titanium sponge and titanium alloy. And on 6th July 2020, Lomon Billions signed a strategic framework agreement with the Panzhihua Government in China to develop and process the region’s vanadium-titanium magnetite resources.

Over the next five years, the company plans to invest $2 billion in a large-scale development project to help transform vanadium-titanium magnetite mining technology and expand mining operations in Panzhihua City. The mines will produce ilmenite for chloride slag, a vital raw material for the manufacture of Lomon Billions’ chloride-process titanium dioxide pigment, titanium sponge and titanium alloy products.

If you’d like to make an appointment to meet one of the Lomon Billions TiO2 pigment experts at CHINACOAT 2020 please contact

Commercial and Media Contact
Julie Reid, Marketing Director, Lomon Billions Group, Winder House, Kingfisher Way, Stockton-on-Tees, TS18 3EX, United Kingdom T: +44 (0) 1642 692750  E:



Cookies Policy  / Privacy Policy  / Terms & Conditions

©2021 LB Group – all rights reserved.

Designed by