BILLIONS® BLR-699 pigment is a rutile titanium dioxide pigment, produced by the sulfate process, and designed to be suitable across a range of coatings and printing ink applications.

BILLIONS® BLR-699 pigment has excellent all-round optical performance and is quickly dispersed in both water and solvent-based formulations. Its zirconia and alumina surface treatment provides it with excellent weathering performance, meaning that it has the flexibility of being suitable for both exterior and interior applications.

Recommended Applications

  •   Interior architectural coatings
  •   Exterior architectural coatings
  •   Industrial coatings
  •   Printing inks
Typical Properties
TiO2 content ≥ 94.0%
Rutile crystal content ≥ 98.5%
Inorganic coating Alumina, Zirconia
Organic treatment Present
Specific gravity 4.1g/cm3
Loss at 105oC ≤ 0.6%
Residue in 45µm sieve ≤ 0.01%
Resistivity ≥ 80 Ωm
pH 6.0-9.0
CIE L* ≥ 97.5
CIE b* ≤ 1.3
Tinctorial power ≥ 1950
Oil absorption ≤ 22.0g/100g
Dispersibility (Hegman Index) ≥ 6.0
ISO 591 classification R2
C.A.S No. 13463-67-7
Colour index Pigment White 6 (77891)

The data included in the typical properties is not a specification. The information in this data sheet is a general guide to the properties of the product described in it. Nothing in this data sheet is to be construed as a warranty, express or otherwise. In all cases, it is the responsibility of the user to determine the applicability of the information and recommendations and the suitability of the products described for its own particular purpose.


Good industrial hygiene practice should be used to avoid the generation of dust. Please refer to the Material Safety Data Sheet for more information on the handling of this product.It is recommended that the product is used on a first in, first out basis from receipt of shipment.

Food Contact

Customers should seek confirmation of compliance with specific regulations by contacting Lomon Billions.


This product should not be stored outside or exposed to weather. All direct contact with moisture should be avoided. To ensure optimum performance, it is recommended that the product is used on a first in, first out basis from receipt of shipment.


Lomon Billions titanium dioxide pigments are available in 25kg compound paper bags and a range of flexible intermediate bulk containers.

Company Information

Lomon Billions is listed on the Shenzhen Stock Exchange – Shenzhen:002601
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