BILLIONS® BLR-699 pigment is a rutile titanium dioxide pigment, produced by the sulfate process, and designed to be suitable across a range of coatings and printing ink applications.

BILLIONS® BLR-699 pigment has excellent all-round optical performance and is quickly dispersed in both water and solvent-based formulations. Its zirconia and alumina surface treatment provides it with excellent weathering performance, meaning that it has the flexibility of being suitable for both exterior and interior applications.

Recommended Applications

  •   Interior architectural coatings
  •   Exterior architectural coatings
  •   Industrial coatings
  •   Printing inks
Typical Properties
TiO2 content 94.0% XRF
Inorganic coating Alumina; Zirconia
Organic treatment Present
Moisture when packed* 0.5% max ISO 787-2
Bulk density (tamped) 1.1g/cm3 ISO 787-11
Oil absorption 17g/100g ISO 787-5
pH 7.9 ISO 787-9
Specific gravity 4.1g/cm3 ISO 787-10
ISO 591 classification R2
CAS number 13463-67-7
Color index Pigment White 6

*Measured within 48 hours of production


Good industrial hygiene practice should be used, generation of dust should be avoided. Please refer to the Safety Data Sheet for more information about how this product should be handled.

Food Contact

Customers should seek confirmation of compliance with specific regulations by contacting Lomon Billions.


This product should not be stored outside or exposed to temperature extremes or to moisture. To ensure optimum performance, it is recommended that the product is used on a first in, first out basis from receipt of shipment.


Lomon Billions titanium dioxide pigments are available in 25kg bags and a range of flexible intermediate bulk containers.

Company Information

Lomon Billions is listed on the Shenzhen Stock Exchange – Shenzhen:002601
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