BILLIONS® BLR-698 pigment is a rutile titanium dioxide pigment produced by the sulfate process. It is recommended for a range of coatings applications.

BILLIONS® BLR-698 pigment has superb dispersion performance, and provides excellent opacity and gloss to both water-based and solvent-based formulations. Its optimized surface treatment of zirconia and alumina make it highly suitable for exterior architectural and industrial coatings.

Recommended Applications

  •   Exterior architectural coatings
  •   Industrial coatings
  •   Interior architectural coatings
  •   Printing inks
Typical Properties
TiO2 content 93.0% XRF
Inorganic coating Alumina; Zirconia
Organic treatment Present
Moisture when packed* 0.5% max ISO 787-2
Bulk density (tamped) 1.2g/cm3 ISO 787-11
Oil absorption 16.5g/100g ISO 787-5
pH 7.8 ISO 787-9
Specific gravity 4.1g/cm3 ISO 787-10
ISO 591 classification R2
CAS number 13463-67-7
Color index Pigment White 6

*Measured within 48 hours of production


Good industrial hygiene practice should be used, generation of dust should be avoided. Please refer to the Safety Data Sheet for more information about how this product should be handled.

Food Contact

Customers should seek confirmation of compliance with specific regulations by contacting Lomon Billions.


This product should not be stored outside or exposed to temperature extremes or to moisture. To ensure optimum performance, it is recommended that the product is used on a first in, first out basis from receipt of shipment.


Lomon Billions titanium dioxide pigments are available in 25kg bags and a range of flexible intermediate bulk containers.

Company Information

Lomon Billions is listed on the Shenzhen Stock Exchange – Shenzhen:002601
Terms & Conditions  /  Cookies Policy  /  Privacy Policy

Follow us on